Name Change
On Tuesday, April 1, 2025, the regional consulting firm CDG announced that it will now be known as Three Notch Group, a name with a story even older than the firm itself, which was founded in 1946.
History tells of early American pioneers often hiring guides to find the best routes through uncharted territory. Those guides would mark their trails with three horizontal notches on trees and posts to clearly identify the way for others to follow. “This story and the name Three Notch serve as a powerful metaphor symbolizing the way we serve our clients every day”, says Mark Pugh, CEO of Three Notch Group.
Just as the notches once provided essential direction to explorers, the name Three Notch Group serves as an affirmation to the firm’s dedication to trustworthy guidance, proven expertise, and the enduring partnerships they have built over decades.
“This is really a story about growth”, says Pugh, “As we look to the future, the Three Notch brand will set us apart while telling the story of how we serve our clients in the environment and infrastructure space.”
And incidentally, the name also honors the location of the firm's roots in 1946 along a street named Three Notch.